We make payment happen
Transactions / 2018
Our brand values
In close proximity to our clients businesses
Proximity is our Brand discriminator
In the rapidly changing markets on which many of our clients are operating, a stable and smoothly functioning payment method is crucial. At CCV, we are well aware of this. That is why we want to be there for clients when they need us. At the stage where they are looking for an appropriate payment solution, as well as when they are ready to take the next step. Or in the exceptional circumstance when there is a malfunction. CCV is always close to its clients. Both physically and mentally. This is true both of our personal approach to advice and sale of our products and services, and of the way we design our services. Given our roots, we know what drives entrepreneurs. That is why we remain at close proximity to them.
We focus on solutions
We are much more than payment terminals
In 60 years we have acquired a vast store of expertise and experience in payment solutions. Although our roots are in technology, we are much more than just techies. We stand together with entrepreneurs, working side by side on new solutions to help them become even more successful. Both now and in the future. Your success is our success. We offer complete solutions and stability.
Our Brand promise
Passionate about entrepreneurship
At CCV we feel entrepreneurship is the driver of success in every company. We want to help entrepreneurs strengthen it. We monitor relevant developments, and provide them with meaningful insights. Our solutions facilitate the total customer journey, generating maximum opportunities for their business. Their success is our success.
CCV is a Monobrand
Four countries, ten sectors, different markets, more than 200 products and services with online and offline support. Although it is tempting, at CCV we don’t use any product labels or sub-brands. We strive to offer as complete a range of services as possible under a single brand name. This way, we can build up our brand consistently.
A Spot-on font family
The CCV brand identity can be recognized by its characteristic typography. The Foco font has the specific curves that are familiar from the curves in the CCV letters in our logo. And what is more, the look is fresh and contemporary.
CCV is the blue brand
A functional approach on colour
CCV is the blue brand. We try to keep our messages as clean and fresh as possible, and so white is almost as important. Our secondary colours, green and orange, have clear functions. We combine freshness with warmth in our illustrations and use natural materials. That makes for a uniform offline communication and optimal ease of use online.
Proximity in a pattern
Each country and sector has its own pattern
In order to affirm our proximity to our clients, we have developed the Proximity pattern. For each branche, the pattern uses the icons related to that branche. For each country, a country icon is used (the Atomium for Belgium, the Reichstag for Germany and a windmill for the Netherlands). There is a general pattern (EU), a pattern for self-service (EU), and patterns for gastronomy and retail for each country.
The friendly iconography from the picons series makes us look even more approachable. We use the picons in other communications as well.
Our Building Blocks
Combine freedom with function
CCV has been using its building blocks for years in order to convey product specifications in a persuasive manner. We have now supplemented our house style with building blocks for thematic messages. Two areas that partly overlap with each other illustrate the ‘partnership’. Together you are stronger. As a designer, you are free to play around with the sequence of the areas. This way, each message will adopt the typical CCV look.
Explore our data base
One of the most important building blocks of the CCV identity is the photography. Our database offers a rich variety of brand-specific images which highlight the proximity of the CCV brand. This image database is regularly supplemented and updated. By consistently using the central image database in every country, we can jointly build a consistent brand image.
Our tone of voice
The typical CCV writing style
A writing guide has also been developed in line with our brand strategy. This guide helps not only with writing techniques, but it is also a source of inspiration. Our writing emphasizes our proximity to our clients, and stresses our shared entrepreneurship.
Our online style
Domain of the UX'ers
Baseline is CCV’s design system where digital products come to life. To help you make design decisions that reflect the CCV values, we use the following design principles: User-centered; Simple and usable; and Form follows function.
Get in contact
A visual identity has a number of clear principles; however, it is not something static. Hence, new expressions of the CCV brand will regularly be added to this brand portal. So be sure to check this CCV brand portal regularly.
Do you have any questions? Put them to your colleagues in Branding & Communication. They will be pleased to help you!