Bakery van Grootloon chooses a sustainable partnership with CCV and Hendrickx.
For bakery and patisserie chain Vangrootloon, growth is never separate from efficiency and reliability. With more than 100 years of craftsmanship, 26 locations, and over 300 employees, the need for scalable technology was clear: solutions that evolve with growth, without losing the trusted in-store experience.
We have grown without letting go of our artisanal story. In the coming years, we want to continue that growth, including through franchising,” says Tom Vangrootloon.
This requires strong partners and a solid front-office architecture. In CCV from Fiserv payment solutions and Hendrickx cash register systems, Vangrootloon found exactly that.
Why integration and ease of use are crucial in stores
In a busy shop or tearoom environment, every second counts. The payment moment is the final step of the customer experience and must be fast, error-free, and intuitive.
Our partners think along with us to provide the most user-friendly solutions,” says Tom Vangrootloon. “CCV from Fiserv provides the payment terminals, Hendrickx the cash register system, always supported by smart software.
The seamless connection between cash register, payment terminals, and back office ensures employees can work efficiently, even during peak moments. Amounts are automatically sent to the terminal, avoiding errors and saving time at checkout.
Fewer errors, more time for the customer
The integration between checkout, payment, and back office delivers tangible benefits:
- No manual entry of amounts → lower error margin
- Faster payment processing → shorter waiting times
- Less mechanical wear thanks to contactless payments
- Remote support and intervention possible
The correct amount does not need to be entered separately. This reduces the error margin and saves time, which is crucial during busy moments,” explains Raf Swartenbroekx, Sales Manager at Hendrickx.
Central control and real-time insights
The cash register system is directly connected to Vangrootloon’s back office. This gives management maximum control:
- Central price updates across all stores
- Easy creation of new users and roles
- Daily reporting per location
- Quick insights into performance and revenue
This allows Vangrootloon to maintain oversight, even while expanding its store network.
Local development, local support
An additional advantage is that all new developments within CCV from Fiserv in the Benelux are carried out locally.
This allows us to respond quickly with local teams to new regulations, market developments, and specific retailer needs. Moreover, we guarantee fast and efficient support,” says Marcin Poplawski.
This local approach makes the difference for a retailer that prioritizes reliability and continuity.
Ready for payments in your retail chain?
Looking to grow without compromising on speed, reliability, and ease of use?
The CCV Nexus Pad A35, as used at Vangrootloon, offers retailers a modern and scalable payment solution that integrates perfectly with cash register systems and back office environments.