Retail and EV Charging
The Role of Value-Added Services in Retail
Retail is evolving beyond transactions - today’s retailers are expected to offer more than just products. To stay competitive, they need to provide enhanced customer experiences through value-added services (VAS). From in-store cafés to loyalty programs, these services drive customer engagement, increase dwell time, and ultimately boost revenue. Among these, one of the most promising and forward-thinking opportunities is EV charging.
The Rise of EV Charging in Retail
With the transition to electric vehicles accelerating across Europe, retailers are beginning to recognize the potential of integrating EV charging stations into their business models. What was once considered a niche offering is now becoming an essential service, driven by:
- Customer Attraction & Retention – Shoppers who can conveniently charge their EVs while shopping are more likely to choose a retailer that offers this amenity. Studies suggest that customers tend to spend more time and money in stores where charging is available.
- Sustainability & Brand Image – As consumers become more eco-conscious, retailers that demonstrate environmental responsibility gain trust and loyalty. Offering EV charging reinforces a brand’s commitment to sustainability.
- Regulatory Compliance & Future-Proofing – Many governments and municipalities are pushing for expanded charging infrastructure. Retailers that act now can stay ahead of regulatory changes and position themselves as industry leaders.
Why Large Retailers Should Act Now
For large retailers - shopping malls, supermarkets, DIY stores - integrating EV charging is no longer a nice-to-have, but a strategic move. Key advantages include:
- Increased Foot Traffic & Revenue – EV drivers actively seek charging spots, meaning retailers can attract a growing customer segment. More time spent charging translates to longer shopping durations.
- New Revenue Streams – Beyond in-store sales, retailers can monetize charging stations directly, either through pay-per-use models or partnerships with charging network operators.
- Enhanced Customer Experience – Seamless and convenient charging contributes to overall customer satisfaction. The integration of digital payment solutions makes this experience even smoother.
The Payment Factor: Ensuring a Frictionless Experience
A critical component of any EV charging setup is payments. Customers expect effortless, secure, and fast payment options, whether through contactless cards, mobile wallets, or app-based transactions. CCV specializes in enabling flexible and future-proof payment solutions for EV charging stations, ensuring that transactions are smooth and compliant with industry standards.
Our Android-based payment terminals take this a step further by offering customization options, e-receipts, targeted advertisements, and integration with loyalty programs - turning a standard payment process into an opportunity for customer engagement.
Let’s Talk at EuroCIS 2025
EV charging represents a major opportunity for large retailers looking to enhance customer experience, drive sustainability initiatives, and unlock new revenue streams.
Want to discuss how CCV can support your business in this transition?
Meet me, Maria Joukovitch, and my colleagues at EuroCIS 2025 - Hall 9, Booth F58.