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One cannot think well, love well, sleep well, if one has not dined well.

Good food and drink is fundamental to human health and happiness; food and drink retailers have an essential role to fill.

CCV’s vision is to be a true payment partner to your local food and drink businesses. After 60 years in business, we know the power of smart payment solutions. We also believe in being connected closely to our customers, which for us includes understanding your industry and what is trending. We hope you get inspired and learn as much about 5 tasty trends in food and drink as us, and hope you don’t mind our payment touch – as we are experts in payments after all.

Table of contents

Which trends are shaping food and drink retail today

Answer: convenience, wellness, and ethics. Consumers are looking for food and drink to be there exactly when and where they want it. Easy to “grab”, with a smooth payment process at check out. Wellness-focused foods that nurture body, mind, and soul are highly sought-after. And consumers are increasingly interested in the origin of their food – choosing sustainable, ethical products. You can translate this to payments too – customer payment behavior research indicates that local payment schemes are preferred payment method.

Read on for five key trends in food and drink retail that will help you nourish your customers and help you get paid.

Trend 1:
A taste for eCommerce

Despite the sensory and physical nature of food and drink, the retail sector hasn’t been prevented from joining the online revolution. Consumers are flocking to experience the benefits of eCommerce; ordering food and drink online to enjoy greater convenience and wider choice.

Our research shows that local grocery webshops were shopped just as much as online chains in the past three months with each attracting 5% of consumers. This suggests, there are still opportunities for local grocery retailers to develop an online shop and compete with the larger chains.

GRAPHIC: A Row of 4 x Shopping Baskets could work for this with the text in each one as follows:

 

  • I got my groceries from a chain 79%
  • I got my groceries from a local shop 45%
  • I got my groceries from a chain webshop 5%
  • I got my groceries from a local webshop 5%

SOURCE: *IPSOS consumer survey 28th June-1st July 2019. Consumer research across Belgium, Switzerland, The Netherlands and Germany".

This online growth needn’t be a disadvantage for brick-and-mortar food businesses. Bulk ordering of non-perishable food items online could leave the physical shops free to focus on high-quality fresh products. Consumers still welcome the opportunity to smell, touch – and even taste! – food before buying it. We’re now seeing an integration of the online and offline worlds, and it’s an exciting time.

 

So, how do you maximize your chances of success when selling online?

  • Why don’t you try an online shop for free ? Check out the “start webshop guide” for a smooth start.
  • And don’t forget to offer preferred payment methods in your web shop. Cart abundance due to limited payment options is a classic.
  • Take logistics into account for eCommerce, especially when dealing with perishable goods. It’s not a simple task to keep food fresh over long distances.
  • Niche markets have strong online communities. Think about where your potential customers gather online, and build a profile for your online store in those spaces.

Consumers are flocking to experience the benefits of eCommerce; ordering food and drink online to enjoy greater convenience and wider choice.

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Trend 2:
The snack is back

With hectic lifestyles, long commutes, and on-the-go socializing, the snack food industry is absolutely booming. But we’ve moved beyond the days of a chocolate bar or a bag of crisps. Consumers are now expecting something more compelling from their snacks and purchase experience like speed at check out.

As we might expect from the prevalence of wellness products, healthy snacks are increasingly in demand. From water lily seeds, to mushroom crisps and power balls, natural and nutrient-rich snacks are the choice for many. For hydration, consumers are enjoying water which is infused with vitamins, minerals, and prebiotics: coconut, maple, and cactus water stand out as the most popular.

With many people favoring a low-carb diet, sports bars and cereal bars (high in protein) are no longer the preserve of fitness fans. Sports snacks are now seen as a mainstream healthy snack option.

 

Your food and drink business could take advantage of the shift towards snacking.

  • In a brick-and-mortar shop, make sure you display healthy snacks in prominent positions so people can easily pick them up in a hurry.
  • As snacking is the typical “on the go” product, so can and should your payment solution be. Consider a fast and smooth check out; an easy payment terminal with clear indication of contactless + mobile payment. And why don’t you top it off with a “you are fantastic” sticker on the terminal for a smile.
  • Review your snack selection so that it’s up-to-date with the current trends, perhaps adding healthy snacks and sports nutrition options.

From water lily seeds, to mushroom crisps and power balls, natural and nutrient-rich snacks are the choice for many

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Trend 3:
Food for the soul

Food and drink are now expected to nourish the body, the mind, and the spirit. Eating is no longer just a way to satisfy a pang of hunger. Certain diet trends and products promise to offer a boost in overall well-being — using superfood ingredients or removing bad nutrients.

Added sugar is being shunned by many consumers, in favor of natural sweeteners such as monk fruit. High-fat/low-carb diets like Keto and Paleo (both including non-processed food; meat, poultry, cheese, eggs etc) are also gaining momentum — particularly with fitness enthusiasts.

Fermented food and drink such as kefir, tempeh, and kombucha are an acquired taste, but they’re becoming popular for their high-nutrient content and probiotic properties. Meanwhile, consumers looking to relax and reduce anxiety are choosing edible products containing CBD oil – including tea, beer, and even ice cream!

In order to stand out in a competitive landscape, your wellness products should emphasize their unique properties and potential to enrich the consumer’s life.

  • Differentiate your offer to tap into trends. For example if you own a bucher shop, add healthy snacks, and sides that go with your core product. If you have a bakery – offer gluten free alternatives ?
  • Make personal recommendations to help the customer achieve the best results from the product — such as which other foods complement the nutrient profile, let your customers know if its included in the Keto or Paleo diet ?
  • Market your product as a lifestyle choice: it’s not just a food but part of the customer’s identity. For example, support the local community, the fact that you have local specialties available.
  • Food is the gift that keep us living. Anyone will be happy for a nice presented food basket. Prepare and showcase – or even make a small fun competition around it.

Food and drink is now expected to nourish the body, the mind, and the spirit.

Trend 4:
Love the origins and keep it green

Ethical and environmental concerns are shaping our food and drink choices. Consumers want to know where their food has come from, how it was produced, and its impact on the environment. Remember: keep your friends close, and your farmers closer!

In the case of meat, people are looking for organic, free-range, and local products that assure them of humane animal treatment. They are also less concerned about perfection when it comes to fruit and veg: so-called “ugly” products that are still full of flavor is gaining popularity.

As a food and drink retailer, sustainability could also help you achieve scalability.

  • Encourage rack purchase (and BYO - bring your own cans/wrap), less package and the fact you pay only for what you need is a brilliant way to reduce food waste and packaging.
  • Love local! Local collaboration is a win-win. It’s more efficient and environmentally friendly, and it also helps to build connections and relationships. Grasp opportunities for pop ups at local events and happening.
  • Accept local payment methods to never miss out on small or large purchases.

Keep your friends close, and your farmers closer

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Trend 5:
Plant power

Whether for ethical, environmental, or health reasons, more and more people are turning to a plant-based diet. The number of products catering for vegetarians and vegans has sky-rocketed in recent years, and Allied Market Research estimates the market will reach $7.5 billion by 2025.

Innovative meat and fish substitute products are helping people to make the switch away from an omnivorous diet. For example, jack fruit has become well known for its ability to mimic pulled pork, and “fish” made from plant protein flavored with algae oil is now available to satisfy cravings for seafood.

For consumers cutting out dairy, plant-based milks and butters remain popular. Whilst soya and almond milk continues to be a staple, oat and pea milk are also gaining favour. Seed butters are increasingly being chosen over nut butters, as they pose less of an allergy risk.

There has also been a surge in plant-based desserts with lower sugar content, which satisfy both vegans and wellness seekers. Avocado ice cream and hummus milkshakes are examples of the unconventional desserts that are piquing interest.

So could plant power bring energy to your business?

  • Think about introducing a range of plant-based foods to your offer, so you can appeal to vegan and flexitarian households alike.
  • Plant power could become your complementary niche for your business, why not try to sell a plant power assortment online as complement to your shop ?

Avocado ice cream and hummus milk shakes are examples of the unconventional desserts that are piquing interest.

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What's next?

Trends comes and goes. After 60 years in business, we know the power of payment trends and what you need to get paid, today and tomorrow. But we also know what stays constant: the consumer demand for convenience, choice, and the ability to pay in whichever way they prefer. With over 200,000 customers in Europe right now, we're a proven partner for futureproof smooth online - and offline - checkouts. Whether you need a physical payment terminal adapted for today and ready for tomorrow or a smart eCommerce solution, CCV will make payments happen for your food and drink retail business.

To learn more about seamless payment and webshop solutions
Phone us on +31 (0)88 228 9911, or send us an email with your question to: info@ccv.eu